Before the speeches by Sen. Harry Reid and DOE Secretary Ernest Moniz bookended the industry executive panel during the second general session at this year’s Solar Power International in Las Vegas, a slick aspirational video kept the audience’s attention and caught my eye. Rather than hitting the viewer over the head with a heavy commercial message, the short film waved the flag for one particular branch of the home team’s brand—residential solar rooftops.
Interspersed with shots of a middle/upper-middle class neighborhood taken from a moving car, families at play, and solar installers at work, the video features a series of talking head-style sound bites from several companies, large and small.
Brad Williams of Solar Service Center, who’s been slingin’ PV glass for 13 years, recalls the early days when he had to convince potential customers that “solar even worked.” Kelly Walker of Solcius asks rhetorically, “who wouldn’t want to market a product that everyone needs, everyone uses, saves the customer money, and (is) good for the environment.”
Even a big bad utility gets into the mix, as Edison International’s Bert Valdman opines, “as the industry scales, adopts operational best practices, and works collaboratively with utilities, I believe it will become an even more attractive alternative in the future,” adding later that “solar is an increasingly viable and cost effective form of electricity, as part of a diversified energy portfolio.”
The messaging is clear: costs continue to come down, financing options are many, solar creates jobs and enhances national security, solar power will soon become part of the energy biz mainstream and will adorn millions of U.S. rooftops in the not-too-distant future. The video ends with the clever unity-minded tagline, “We’re more powerful together.”
The video impressed me enough to reach out to its sponsor-producer, Clean Power Finance, to ask for permission to embed the three minutes and change of well-conceived footage on SolarCurator. Although the version below has been edited to remove one particular mega-company’s input (permission NOT granted for “public” viewing, apparently), the video remains fresh and inspiring.
PHOTO COURTESY OF COMPLETE SOLAR
Tags: climate change, distributed generation, EPC / engineering, financing, marketing, performance and reliability, policy, Power grid security, procurement & construction, PV / photovoltaics, renewable energy, residential solar, solar energy, solar power